Hey, I’m John, a dad and a multifamily real estate investor based in Austin, TX
Learn how I went from weekly standups to the closing table.
The system failure of my life
In 2023, the system I trusted broke. Despite 12 years of building UX for Fortune 500s, a layoff left me with $2,000 in my checking account, an exhausted emergency fund, and a newborn at home with no source of income for over 6 months.
I spent my nights driving Uber red-eye runs to the airport just to provide for my family.
A W2 is a binary bet. You’re either 100% employed or 0% funded. I stopped betting my family’s future on a system with no backup.
I needed a breakthrough and a new structure for my life.
I stopped looking at my salary and started looking at my time. I realized my children would only be young once, I couldn't wait for a better economy.
I didn't guess. I joined masterminds and paid for the playbooks of experienced operators who had already survived multiple economic downturns. I realized I didn't need to build a new wealth operating system from scratch; I just needed to deploy a proven one.
I found Multifamily: a physical, scalable asset that could buy back my freedom
From Dallas to Austin, a leap of faith.
My family and I took a leap of faith. We sold our home, moved to Austin for community, and transitioned to a rental to free up the capital for our first deal. It wasn't a downgrade; it was a strategic upgrade.
Liora Estates is named after my daughters because they are the 'North Star' for every deal we underwrite.
From Pixels to Property
I used to build digital systems for others; now I build physical ones for us. I’ve traded the 2023 'system failure' for a framework that works while I sleep.
I don't just buy buildings. I apply the same stress-testing to real estate that I used for complex software to ensure our future is never a binary bet again.
I’m building this for my family and I’m inviting you to join us.
If you’re ready to kill the 'single point of failure' and start building high-availability wealth, let’s talk.